Recent developments in digital storytelling technologies regarding the cultural tourism domain have
driven technological trends in comfortable and convenient travelling, by offering interactive and
personalized user experiences. The emergence of recommendation systems and personalization
techniques have created a smart research field, augmenting cultural heritage visitor’s experience. In this
work, a novel narrative system for cultural routes is proposed, that combines user’s media preference
with cultural tourist typologies. Starting with the McKercher typology as a user classification research
base, which extracts five categories of heritage tourists and using a questionnaire, an enriched cultural
tourist typology is developed, where three categories of cultural tourists are also proposed based on the
multimedia data given
